Transportation is one of the leading causes of global warming. This harsh fact inspired me to create an app that encourages people to use public transportation over personal use of cars.
My research indicated that people were more likely to commute if they saved money and knew they were helping the environment. Therefore I combined the two ideas and designed a reward system that presents the amount of miles you travelled and how much CO2 you prevented from going into the atmosphere.
I wanted to the app to be approachable and friendly so I used illustrations. The graphic theme directly relates to the main issues of global warming and the environment.
Vestals is a one-woman project created by Bay Area, Lisa McGee. The concept is based on hypnagogia; an experience of the transitional state from wakefulness to sleep. As a basis for my design, I used a single photograph of a friend as the graphics, which I manipulated in Photoshop, using different colors and blending options. After doing so, I cut the image up and moved the pieces around, creating a geometric, abstract composition.
Based on Moulin Rouge, the design objective was to create a brand identity and packaging for wine products of Moulin Rouge that would reflect the historical value of the place. The cabaret look, as well as the reference to that time period, captures the joyful and entertaining atmosphere of the era. The three different designs are all inspired by old theatre and show posters.
The design was exhibited in the 2015 Academy of Art University Spring Show.
Grannie’s is a brand I created for milk packaging. Since the brand is called “Grannie’s” I wanted to create something that would evoke an element of a “grandma’s house” throughout the design. Each milk bottle has an individual and original pattern made up of little crosses, just like actual stitches. Each is sealed with patterned fabric. The brand design uses a hand written logotype, which makes it more traditional and personable. The packaging reflects an optimistic approach to life, building on the enjoyable moment’s of childhood.
This project is a re-brand of an organization’s identity. I chose Women’s Tennis Association (WTA). While the promotion of men’s tennis focuses more on the “inner beast,” fighters, and champions, women’s tennis celebrates more on the beauty of women. It focuses on being feminine rather than the promise of a good match. The new brand reflects equality between men and women players.
I decided to choose a different color palette, stripping the brand of pink and purple and introducing still feminine, yet bolder colors. The choice of imagery and text is geared towards introducing women players at their most concentrated match moments. The symbol of the brand represents the motion of a fired up tennis ball, which relates to the heat and the power of the game.
This project is about one of the most beautiful places in my country; High Tatras, situated in the northern part of Slovakia. The mountains offer a wide variety of different hiking trails and many other attractions such as caves, waterfalls, and valleys. The objective of the project is to attract younger audiences, looking for cool places and fun adventures. Also I wanted to introduce more of the landscape imagery, which in combination with modern typography, supports a more youthful, contemporary look.
Urban Knight Nation
Urban Knights Nation is a club whose purpose is to spread awareness of the Academy of Art University athletic. Throughout the design, I kept the school’s color palette: red, black, and white. The goal was to create a logo that would stand out and represent school’s sports. I chose an illustrative approach, complementing a sport-like design for the overall lockup and a modern, bold, sans-serif typeface.
ART U athletes are “Urban Knights” and the mascot is a shield with a lion wearing a crown. I took the element of the crown and implemented it into the design, carrying the symbol of the Academy itself.
The goal of a project was to redefine Patron Tequila through packaging redesign and bring new users or switchers from other liquor categories. Getting an inspiration from nightclub-culture, create new, cleaner and modern packaging that would engage with new kind of audience. Since tequila does not belong to the top drink choices in night clubs, the new look targets high end bars and nightclub scene.
The design of this coffee table book is based on an architectural structure of Single Pole Houses by Konrad Wojcik. The goal is to raise awareness towards the global problem of deforestation. The book introduces a potential solution via self sufficient architecture; a house, which leaves no footprint on nature since it is built of sustainable materials which are 100% recyclable. Subject of the book encourages people to restore the balance between humans and nature.
Sen offers a unique service of selling dreams. Every one of us has a certain dream that is either unrealistic or we just never managed to make it happen. Sen would employ a number of specialists, who would be able to make those dreams happen, if only for a couple of hours. The client would be able to give the company a direct request and receive a custom dream according to his wishes. In my native language, “sen” means a “dream”.
FIFTY is innovating a new way to structure donation-based companies by equally balancing philanthropy and autonomy. In Cameroon, FIFTY is working with both rural and urban communities. We deliver basic life necessities and educational goods to rural tribes across the country. The donated brands are Cure, Wear, Wash, Learn. We also partner with small business owners to help sell their products in the United States. Cameroon Made brands in the US store are MaNdemi and Akila.
Wanjiao Fu, Evan Tolleson, JoJo Zhou, Moon Young Ro, Taylor Suchy, Nina Gajdosikova
This project was created as a promotion of a sustainability conference. The main focus was sustainable architecture, which is why I used an image from urban environment as the main background. I used a symbol of recycling with two arrows going around to support the idea of sustainability. The background is split in two, where one half is gray and the other is yellow to show the progression towards better future. The header of the web page uses the texture from the poster and carries the design throughout.